![]() Ultimately, it boils down to how you reap the full marketing potential of your mobile signatures. ![]() It needs to drive traffic to your company’s website. ![]() It needs to be catchy and prompt them to take some kind of action. It needs to exude professionalism and allow them to build trust in your brand. The best signature needs to elicit some kind of emotion from your recipients. It is also a major part of your personal branding. What is the best email signature?Īn email signature is more than just your name and title. This article explores everything you need to know about how to make email signature mobile friendly. If you don’t optimize your signature for mobile screens, chances are, it’s not having the intended effect. Plus, it makes you look professional, which is ultimately what you’re after, right? First impressions matter. Why are these numbers important? Your email signature not only injects personality into your email but also provides all the contact information your clients need if they ever needed to reach you. Roughly 42 percent of people view their emails using their mobile devices. Email penetration in the US currently stands at 90.3 percent.
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